Community Outreach
Stories that connect organizations with the communities they serve.
Mayor Reads
Community Engagement | City of Edmonton
Mayor Reads used a simple idea — Edmonton's mayor sharing children's stories — to create approachable community content around literacy, families and civic engagement.
Working with Mayor Don Iveson's office, I produced the video series for the City of Edmonton, including a holiday episode designed to welcome families and new Canadians experiencing an Edmonton winter.
The production combined civic communications with a much more personal form of storytelling.
My Role
Video Production · Editing · Story Development · Digital Communications
School Zone Safety Awareness
Public Awareness | City of Edmonton
How do you make a familiar message — slow down in school zones — feel immediate again?
This City of Edmonton initiative put the people most affected by the issue at the centre of the story: students.
Hundreds of students from Sister Annata Brockman and Bessie Nichols schools joined parents, educators and community partners at a west Edmonton rally focused on school-zone safety.
The video captured the event and helped communicate the safety message through the voices and experiences of the community itself.
My Role
Video Production · Editing · Community Storytelling
Assistive Technology Outreach
Education & Inclusion | Edmonton Catholic Schools
This project followed students from early experimentation through the creation of working assistive technology using Makey Makey devices.
Rather than simply explaining the technology, the video documented the process: students identifying problems, experimenting with ideas, building prototypes and ultimately creating accessible tools.
The story showed how relatively simple technology could be used creatively to help remove barriers to participation.
My Role
Video Production · Editing · Story Development · Educational Media
Community Stories Need People at the Centre
Public-sector and community communications can easily become about programs, policies and organizations.
The strongest stories usually start somewhere else:
Who does this affect, and why should they care?
That's the question I try to answer before the camera starts rolling.
Have a Community Story to Tell?
If your organization needs to communicate a program, initiative, public-awareness message or community story, tell me what you're trying to accomplish.
We'll start with the people the story is really about.