Broadcast spots, promotional campaigns and branded content created for organizations and audiences across television, digital and social platforms.
Commercial Production
Commercial production is where storytelling, brand strategy and deadlines come together.
My background in broadcast, corporate and public-sector communications has taken me through the full production process — from developing an idea and directing a shoot to editing, motion graphics and final delivery.
Whatever the format, the goal is the same: understand the audience, make the message clear and produce work that does its job.
Traffic 1: Launching a Newsroom in the Sky
CHQR / Corus Radio
CHQR already had a powerful news-gathering asset: Traffic 1. The challenge was helping audiences understand what it brought to their daily news and traffic coverage.
I directed, produced and edited the launch campaign, positioning Traffic 1 not simply as a helicopter, but as a newsroom in the sky.
Role: Director · Producer · Editor
Why Do We Lie About Our Age?
Age Friendly Edmonton
Produced as part of the Age Friendly Edmonton initiative, this campaign used a simple question — why do we lie about our age? — to start a broader conversation about aging, identity and inclusion.
The challenge was turning a public-policy message into something personal and relatable rather than institutional.
Role: Production · Editing · Storytelling
Behind the Headlines
Corus Radio Group
A 30-second branding campaign designed to work across multiple Corus Radio markets while still feeling local to each audience.
I directed, produced and edited the campaign, creating a flexible production approach that allowed market-specific versions to be produced efficiently while maintaining a consistent national brand.
Role: Director · Producer · Editor
Approach: One concept. Multiple markets. Consistent brand.
Muno Boost
Product Promotion & Motion Graphics
A targeted promotional video combining 2D and 3D motion graphics to communicate product benefits quickly and visually.
I directed, produced and animated the piece, using motion, typography and pacing to turn product information into short-form promotional content designed for digital use.
Role: Director · Producer · Motion Designer
Have a Story or Campaign to Produce?
Whether you're developing a commercial, campaign or branded video, tell me what you're trying to communicate and who needs to see it. We can start there.