Broadcast spots, promotional campaigns and branded content created for organizations and audiences across television, digital and social platforms.
Commercial Production
With a background in broadcast, public sector, and corporate communications, I bring structure, clarity, and calm to every stage of post-production.
That means: clear, consistent communication; organized, realistic timelines; fewer rounds of revisions; work delivered ready when you need it; no disappearing acts and no unnecessary complications — just dependable, professional delivery.
Why Do We Lie About Our Age?
Age Friendly Edmonton
Produced as part of the Age Friendly Edmonton initiative, this campaign used a simple question — why do we lie about our age? — to start a broader conversation about aging, identity and inclusion.
The challenge was turning a public-policy message into something personal and relatable rather than institutional.
Role: Production · Editing · Storytelling
Launching Traffic 1
CHQR / Corus Radio
CHQR already had a powerful news-gathering asset: Traffic 1. The challenge was helping audiences understand what it brought to their daily news and traffic coverage.
I directed, produced and edited the launch campaign, positioning Traffic 1 not simply as a helicopter, but as a newsroom in the sky.
Role: Director · Producer · Editor
Behind the Headlines
Corus Radio Group
A 30-second branding campaign designed to work across multiple Corus Radio markets while still feeling local to each audience.
I directed, produced and edited the campaign, creating a flexible production approach that allowed market-specific versions to be produced efficiently while maintaining a consistent national brand.
Role: Director · Producer · Editor
Approach: One concept. Multiple markets. Consistent brand.
Muno Boost
Product Promotion & Motion Graphics
A targeted promotional video combining 2D and 3D motion graphics to communicate product benefits quickly and visually.
I directed, produced and animated the piece, using motion, typography and pacing to turn product information into short-form promotional content designed for digital use.
Role: Director · Producer · Motion Designer